Here’s your complete guide to ukulele selling tactics of 2013:
Hire musicians that can make any uke sound great:
- Benny Chong and Byron Yasui for Kamaka
- James Hill and Bakithi Kumalo for Kala
- Yuna playing for Taylor
- Sarah Maisel for DaSilva.
- Gerald Ross and Ken Middleton for Ohana.
Make it gaudy:
- The route one of making your ukulele stand out. This has been a successful tactic for Luna so they’re stepping up their game with mermaids, fairies and dragons.
- The Mahalo “art series” goes with skulls, hearts, spiders and signs of the zodiac.
- Collings go with flowers, spaceships and snakes.
- Even the tuners are getting in on the act with Swiff’s cartoon tuners featuring aliens, batman and a reindeers.
Banjoleles and Resonators:
- Magic Fluke’s new banjoleles (one designed by Janet Klein)
- Kala’s banjolele and resonator ukuleles.
- Guitar resonator specialists Beard has introduced Beard ukuleles (no match for the moustache ukulele of course)
Outdated selling techniques:
- Mahalo go with cultural appropriation, sex and dancing Gangnam style. Knock it off, Mahalo.