Here’s your complete guide to ukulele selling tactics of 2013:
Hire musicians that can make any uke sound great:
– Benny Chong and Byron Yasui for Kamaka
– James Hill and Bakithi Kumalo for Kala
– Yuna playing for Taylor
– Sarah Maisel for DaSilva.
– Gerald Ross and Ken Middleton for Ohana.
Make it gaudy:
– The route one of making your ukulele stand out. This has been a successful tactic for Luna so they’re stepping up their game with mermaids, fairies and dragons.
– The Mahalo “art series” goes with skulls, hearts, spiders and signs of the zodiac.
– Collings go with flowers, spaceships and snakes.
– Even the tuners are getting in on the act with Swiff’s cartoon tuners featuring aliens, batman and a reindeers.
Banjoleles and Resonators:
– Magic Fluke’s new banjoleles (one designed by Janet Klein)
– Kala’s banjolele and resonator ukuleles.
– Guitar resonator specialists Beard has introduced Beard ukuleles (no match for the moustache ukulele of course)
Outdated selling techniques:
– Mahalo go with cultural appropriation, sex and dancing Gangnam style. Knock it off, Mahalo.